Words with Friends players richer than Angry Birds fans?

Angry Birds players tend to skew Republican while Words with Friends players tend to make more money.

That's according to a recent study by JumpTap, which provides targeted mobile advertising and collects data for its monthly simple targeting and audience trends.

Another finding: the new iPad has exceeded sales expectations, even if its traffic levels are smaller than prior versions of Apple's hit tablet.

The results -- particularly from the mobile games -- provide some interesting insight into the patterns and preferences of players. Words with Friends players were more likely to have an annual income over $100,000 and tend to use smartphones. Angry Birds players, meanwhile, are more likely Republican than their Words with Friends counterpart. They were also twice as likely to be on a tablet as the average mobile user, according to JumpTap.

These characteristics help a company like JumpTap deliver more relevant advertisements to consumers on their mobile devices.

On the new iPad, JumpTap said use was heavy for the first six days after its launch, but only represented a small percentage of use from total iPads. The original iPad and iPad 2 each maintained a share of 45 percent of total traffic during the launch week. The company's market executive, Paran Johar, said the early read of the data suggests the new iPad is stealing traffic from the iPad 2, suggesting iPad 2 users may be more inclined to switch to the new iteration than original iPad users.

That flies in the face of conventional thinking, which assumed many original iPad users would be willing to upgrade to the new version. The new iPad only offers a few minor improvement to the iPad 2, which would discourage many users from upgrading.