Facebook is rolling out its Facebook Offers service, a way for users to get discounts and promotions from local businesses via the social networking site.
The offers will be distributed through users' Facebook news feeds. Users can then sign up to receive the offers via email and redeem them at participating businesses. Users are more likely to see offers from businesses that they've "liked" on Facebook.Facebook is rolling out the offers launch gradually. The site promised more page owners access to create offers soon.
The social network experimented with a similar ad launch before, a Facebook Deals product that offered deals and coupons from local vendors. It killed the pilot program last August after four months of testing it in eight cities. Facebook also pushes ad-like content with its Sponsored Stories, which promotes content that a user's Facebook friends posted or liked to make it seem like an endorsement.
(courtesy:www.technewsworld)
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