The Xiaomi Redmi Pro 2 is rumoured to launch at the end of this month. According to a new rumour from China, the handset will be launched with MediaTek's Helio P25 chipset and not Qualcomm's yet-to-be-announced Snapdragon 660 processor. Additionally, the Redmi Pro 2 will feature a dual-rear camera setup like its predecessor
The new report refutes previous rumours which hinted at Xiaomi ditching the dual-camera setup on the Redmi Pro 2. Like most Xiaomi smartphones, the Redmi Pro 2 will also feature an all-metal design with 2.5D curved glass. The handset is likely to arrive in two variants - one with 4GB RAM, 64GB storage and the other with 6GB RAM, 128GB storage
Xiaomi recently introduced the Mi 5C with its own custom processor named Surge S1. The company is also reportedly working on its 2017 flagship smartphone, the Mi 6, which is tipped to launch in April with Snapdragon 835 SoC. The Xiaomi Redmi Pro 2 may launch ahead of the Mi 6, and rumours suggest that the 4GB RAM variant will be priced at 1,599 Yuan (around Rs 16,000), while the 6GB RAM variant will retail for 1,799 Yuan (around Rs 18,000). There is no word on the official launch date yet. Courtesy: www.digit.in
HMD Global owner of the Nokia phone brand, on Sunday reintroduced the classic 3310 feature phone at the Mobile World Congress, along with a line of brand new Nokia smartphones that run on the Android platform.
The relaunch of the 3310 is the re imagination of one of the world's best-selling feature phones as a sleek, lightweight device that features 22 hours of talk time and an entire month of standby time. Its average retail price will be just 49 euros (about US$52).
The phone will come in four colors: warm red and yellow with a glossy finish, and dark blue and gray in matte.
The reintroduction was part of a larger rollout that included new smartphones -- the Nokia 3, Nokia 5, Nokia 6 and Nokia 6 Arte Black Limited Edition -- that will operate on the Android Nougat platform and include Google Assistant.
The launch is the first major Nokia phone product introduction since Microsoft agreed last year to sell the feature phone business it had acquired from Nokia to HMD and FIH Mobile for $350 million.
HMD has committed to spend $500 million over three years to support the resurrection of the Nokia smartphone and tablet business.
Nokia phones stir up real emotions in customers, said Juho Sarvikas, chief product officer of HMD Global.
"For the Nokia 3310, we just couldn't resist," he said. "We wanted to reward loyal Nokia phone fans and make a statement that rich heritage, innovation and modern design can go hand-in-hand."
Limited Gain
It's unlikely that the new device will generate much profit, said Todd Day, senior industry analyst for mobile & wireless communications at Frost & Sullivan.
It features a basic operating system with texting, but no QUERTY keyboard, and there are low-end smartphones on the market that can provide greater functionality at the same price point, he told TechNewsWorld.
The new feature phone rollout is little more than a marketing ploy -- but it could drive enough volume to be profitable for HMD, said Ian Fogg, an analyst at IHS Markit.
The risk is that the publicity from the launch will overshadow the "innovative industrial design" in the new Nokia smartphones, he told TechNewsWorld.
The Nokia 6 features a 5.5-inch full HD screen with a unibody made of 6000 series aluminum. The phone features a smart audio amplifier with dual speakers and Dolby Atmos sound. The limited edition phone features 64 GB of storage and 4 GB of RAM.
The Nokia 5 features a Corning Gorilla Glass laminated 5.2-inch IPS HD display, a Qualcomm Snapdragon 430 mobile platform, and a Qualcomm Adreno 505 graphics processor.
The Nokia 3 features a Corning Gorilla Glass laminated 5-inch display, and an integrated 8-MP wide aperture front and back camera.
Marketing Tricks
"In some ways, the Nokia 3310 is a marketing coup, as it reminds people of the Nokia brand," remarked Annette Zimmermann, research director for personal technologies at Gartner.
"On the other hand, this is just one classic feature phone of many that HMD Global now has under its roof since it bought Microsoft's feature phone business," she told TechNewsWorld.
There were 400 million feature phones sold in 2016, Zimmermann noted, many of them in emerging markets, and HMD was one of the leading vendors of those devices, next to Samsung and TCL.
It's possible that HMD sees an opening in the global market due to Samsung's recent Galaxy Note7 troubles and other reliability issues, and wants to strike when the iron is hot, suggested telecom analyst Jeff Kagan.
"This throwback to the year 2000 gets them a lot of media attention, and brings warm and fuzzy feelings," he told TechNewsWorld. "Whether this is going to be anything bigger than that is the problem."
